How to Perform Apple Case Study PESTLE Analysis? Learn From Experts
Apple Inc. is a well know brand. It is basically known for its highly secure Macbooks, iPads and iPhones. People go crazy when they get an apple product as a birthday gift. To retain such a popularity and success in an exceedingly competitive environment has not been an easy task for this company. There are various macro and micro environmental factors responsible for a great turn over. The best method to study such factors is to perform PESTLE Analysis on a detailed case study of the Apple Incorporation. Often students are assigned to perform this task so that their analytical skills can be checked. However, they do not know how to do it and look for some expert guidance online. If you are looking for some good information on this topic, read this write-up which sheds light on Apple case study PESTLE analysis in detail. Scroll down to know more.
1. To begin with performing a PESTLE analysis, you must know what is its purpose. It is a study which evaluates the political, economic, socio-cultural, technological, ecological, and legal factors which have led the business firm to success.
2. Then begin with analyzing the political factors which include influence of government policies and level of competition offered by businesses that manufacture similar products like Apple. If the trade policies are liberal and competition threat is not much, it could be an opportunity for Apple to distribute more products in that country however trade disputes can be a threat too.
3. Then consider the economic factors such as market and industry conditions in country. A stable economy and a rapid growth in the country serves as an opportunity for Apple as it will lead to a higher sales growth consequently higher revenues and a greater expansion. However, keep in mind that competitors will also take an advantage of them.
4. Now it’s time to look into the socio-cultural factors, such as consumer behaviour and expectations. The more use of mobile phones, smart devices the more demand of apple products. However, there could be threats like cases filed against third-party repair service providers that repair products like the iPhone and MacBook.
5. Next elaborate technological factors which are concerned with latest technologies and technological trends which can seriously impact Apple and its growth. A growing demand of technology integration in businesses and a shift towards cloud computing serves as an opportunity. However, if other firms are also advancing in technology, it possesses a threat.
6. Lastly, evaluate the ecological factors and show measures adopted by Apple to protect environment which serves as an opportunity for the business else if it produce devices which might create a bad impact on environment, it can become a threat for it.
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